Matt Hepburn’s Bio

For professional podcasts, events, and republication, please use the following bio:

Matt has over 13 years of experience in search engine optimization (SEO). Matt has worked with various enterprise businesses, including Manulife / John Hancock, SEMrush, Commvault, and iCIMS. Matt has also worked in agency environments, including Martindale Hubble / Lexis Nexis, WebROI, and Search Interactions. Matt has managed SEO locally, nationally, and internationally.

Invite Matt as a guest on your podcast

Topics I can discuss

  • SEO Strategies
  • SEO Consulting
  • Agency SEO
  • Enterprise SEO
  • Local SEO
  • On-Page SEO
  • Off-Page SEO (Link Building)
  • SEO Audits
  • Technical SEO
  • SEO Best Practices
  • SEO Algorithms
  • Being A Podcast Guest
  • Getting Booked As A Podcast Guest
  • Starting A Podcast

Interview Questions You Can Ask Me

  1. How has SEO changed in 2023?
  2. How can you use Google’s E-E-A-T Framework against AI content?
  3. How does schema help support Google’s E-E-A-T Framework?
  4. How can you tie together your different online profiles for Google?
  5. How can you determine how hard it will be to rank for a keyword?
  6. Why is it important to niche down in your business with SEO?
  7. Why should your keyword research follow your business niche strategy?
  8. What on-page SEO best practices should you employ?
  9. How can your web pages occupy more space in search engine results?
  10. Why is it essential to do audience research for being a podcast guest?
  11. How can being a podcast guest help your off-page SEO?
  12. Why should you care if the guest interviews you were on are indexed in Google?
  13. How can you help Google index your podcast guest interview backlinks?

Check out Matt’s experience on LinkedIn


Professional Backstory: To hear more about Matt’s professional backstory, listen to the following podcast episode:

Listen to Matt's Backstory


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Matt Hepburn from EMJ Media Headshot

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